2024 Rav4 Price Increase. The price of rav4 in the us market starts at $26,050 for the base trim, while the flagship trim is priced at $37,030. As far as pricing, there was a price increase for both 2024 rav4 prime grades (se and xse), but it was not a substantial jump.

Toyota’s popular compact suv enters 2024 with minor changes, including new paint colors. Even with these increases, the 2024 toyota rav4 le features the lowest msrp of just $28,675.